Google Flu?

by Professor

Say what?

What will Google come up with next? Over at Google.org they have developed a tool called Google Flu Trends. They use search data and look at the frequency and volume of what people are searching for to spot a trend. In this case, they look for trends in the search for things like “flu symptoms”.

Here is a video that explains how it works:

If you watch the video, you can see how Google are probably picking up flu trends a few weeks before the published CDC (Center for Disease Control) data, which is impressive. I am sure we are going to be seeing a lot more of these from Google and the picking up of trends.

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