The Frustration of Search Engine Optimization (SEO)

by Professor

Search engine optimization is the technique that is used to try and get sites to rank higher in the search engines. There are plenty of strategies available for this and include things like the use of the keywords being targeted on the page and the use of strategies to build more backlinks to a site. Search engine optimization is sort of like a game. You try to rank your site better, but at the same time the search engines want to give the best results to the person doing the searching. Sometimes the two aims might not be compatible.

I have few websites and do play a limited amount of this game and it does get frustrating. The main reason for the frustration is not knowing what works. The other reason for the frustration and a reason why search engine optimization might not work is that all the sites that you are competing with are probably doing it as well. You can’t blame them for this as they want their sites to rank well too. So whatever effort you put into the game is not going to account for much of a gain as you need to do it to maintain and not necessarily gain rankings. If you want to gain ranking, you need to do more than your competitors. The more of it that you do, the less time that you actually spend on improving your site for the visitor, which is what it should all be about.

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